The Instagram Algorithm

February, 2018


Since the new Instagram algorithm was introduced you've no doubt heard people moaning about the affects it's had on accounts but with more than 800 million users, 500 million of them active daily, it isn't impossible to reach your target audience.

The algorithm was introduced because acccording to Instagram, users were missing on average, 70% of the content on their feed. That's massive! So, the algorithm was put in place to show users content they want to see and are more likely to engage with - essentially making Instagram more enjoyable for users!

With this in mind, I've listed some of my tips to help you work with it:

There are some really great benefits of the algorithm, such as:

So, before giving up with Instagram because of this algorithm, remember the benefits of it, try some of the tips above and work with it!