Business Books: read and recommended
I've read many business books over the past year, some were what you expect from a business book, others were fantastic. I've gathered my favourites and taken some of the best quotes from them below.
Daniel Priestley 'Entrepeneur Revolution'
If I'm honest, I got this book a couple of years ago as a gift and tried reading it but after a couple of chapters, put it away. I couldn't get into it, none of it made much sense to me and I got bored. This time however, as a business owner and entrepeneur, it really resonated with me. The book asks you questions and then, as if it knows your exact response, picks apart your answer and completely changes your mindset.
The book discusses a lot of common practices in business, but in a way that makes you really think about how to incorporate them. First explaining the transition from industrial revolution to the entrepeneur revolution and then expoloring the changes that need to be made in order to succeed in this new era.
I was completely hooked and finished the book in under 12 hours, highlighting as I went, before passing it onto someone else.
"Having a network builds your net worth more than almost anything else"
"Your clients need you to look after them better than you said you would"
"If you focus on creating success for your clients, they will go out and tell the world."
"If you care about your clients, listen to them, talk to them, share experiences with them. Treat them like you would treat a friend and you will find your business is booming."
Brad Burton 'Life. Business. Just got easier'
This was the first Brad Burton book I read, but I soon went on to purchase more. If you aren't sure about business books because you're worried you wont understand them or will find them boring, read Brad Burton. He explains everything simply in a way that makes you instantly understand what he's talking about. Reading his work is like having a conversation with a friend in the local pub, straight to the point, no nonsense and very honest.
"If you're doing something you don't enjoy, the liklihood is you are going to suck at it."
"Work 100% when you feel 100% in work mode and if you can't be arsed, go relax."
"Agree to things and see where they take you."
"Ignoring the small details of your business can send BIG messages."
Paul Arden 'It's not how good you are, it's how good you want to be'
This book is a very fast read, perfect for a train journey. As a businessman, Paul Arden was a creative director of Saatchi and Saatchi and wrote many books on motivation and advertising. He said himself he couldn't write but used this book as a way of noting everything he had learnt about advertising. With over a million copies sold, I'd recommend this books to small businesses wanting to learn more about the world of advertising in a fast, concise manner.
"You need to aim beyond what you are capable of"
"Find out what's right about your product or service and then dramatize it"
"Show him what he wants first, he is then relaxed and is prepared to look at what you want to sell him.
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