How can Instagram drive sales?

With over 700 million 'instagrammers' its unsurprising that brands are relying more and more on Instagram to boost their sales. Instagram has had a massive impact on businesses, in fact, there are more than 15 million business profiles worldwide! This is because users want to be inspired, they want to follow their favourite brands and be kept in the loop in real time; 75% of instagrammers take action after being inspired by a post.